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What Shaped Your Industry? The History of Heavy Equipment

The more we work with our dealers, the more we learn about the industries we’re helping them serve. Today, we’re taking an even closer look at a primary vertical of our commercial industry’s history: heavy equipment. We know that this industry is an extremely influential industry, seeing as it is larger than any single manufacturing segment of the U.S. economy. We will be presenting an overview of the past 50 years and what particular events in this timeline have shaped the industry. ... Continue Reading

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Video Marketing in 2017

We introduced the concept of video marketing for the first time in 2016, and then again in our recent blog post on the declining consumer attention online. Since discussing the importance of creating attractive content that grabs consumers attention, we have resolved that video marketing is an excellent tool to stimulate reach and engagement this year. After all, over half of people watch videos online every day! Social media has undergone a notable shift toward this trend in the past few years with the rise of social video channels such as Snapchat, Instagram Stories, Facebook Live, and now 360 video! In fact, Facebook has just recently changed their algorithm to place video content higher than other forms of content on your newsfeed. All of these contribute to why the marketing world is setting its sights on video as it’s primary avenue to experiment with in 2017. ... Continue Reading

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How to Choose the Best Social Networks For Your Business!

Did you know that over 91% of brands use 2 or more social media channels for their business? More and more business are signing up for multiple social channels in order to reach more followers and share the right content in the best way possible. While it is unlikely your business is only present on one social media channel, striking the perfect balance can be quite tricky. Representing your business on too many channels can be a huge time waster and underrepresenting may mean missing opportunities to reach potential customers and harmful to your brand’s visibility. So how do you know which channels will work for you? Below we have summarized the follower demographics for 4 of the most popular social channels for business and what the overall business goals each channel can help you achieve. With this information, your business can make a more informed decision on which social channels your should have a presence on. ... Continue Reading

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What To Post And What not to Post, on Your Facebook Business Page

While you may be able to post whatever you would like on your personal Facebook page, best practices for posting on your business’s page are a little more complicated. To foster high engagement and optimize your business’s page, follow our three tips on what to post, and what not to post, on your Facebook business page. ... Continue Reading

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Mobile Marketing: Micro-Moments Captured

In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. ... Continue Reading

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Mobile Marketing: Micro-Moments Defined

Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake.... Continue Reading

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Mayday! Your Visitors Need Somewhere to Land!

Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens to land on. A landing page is a page whose primary function is to capture contact information through a lead form. Although many successful landing pages include additional engaging content, in order for a page to be categorized as a landing page its primary focus must be the capturing of contact information. So even if your homepage has a form on it, it is not a landing page! ... Continue Reading

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Employee Satisfaction

Is employee satisfaction a top priority for your business? Do you consider this an area that can always be improved? Hopefully, you answered yes to both of these questions, as we think this area should not only have a high priority but should also never cease to be improved upon. Afterall, employees who are happy at work are 12% more productive than those who aren’t! Wouldn’t you love to see the productivity of your team go up by 12%? Imagine what more you could accomplish!... Continue Reading

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Thoughts on Industry Automation

The construction industry has always been a huge revenue generator, with one of the largest GDP’s of any industry for our country. However, like any industry, it comes with its fair share of problems, most of which stem from working conditions. These conditions include the lack of improvement in safety regulations, a large number of incidents, lack of interest in employment in the industry, just to name a few. The need for innovation within the industry has grown over the years and has finally met its time. With the workload and spend of the industry ever growing, implementing automated equipment and intellectual technology could be revolutionary.  ... Continue Reading

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Customer Experience: A New Meaning

Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of the world. We’ve mentioned Amazon a few times on here, but we think it’s worth noting what they’re up to. They are constantly reinventing their business model, and the customer experience is no exception to this ongoing reinvention. ... Continue Reading

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