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The Social Buzz: Facebook Marketplace

If you are using Facebook’s mobile app you might have noticed a change at the bottom of your screen recently! What used to be Facebook’s messenger icon has now transformed into a little window with a scalloped awning. At the beginning of October, Facebook rolled out a new feature on their mobile app called Marketplace. Marketplace will allow mobile Facebook users to access their local buyers and sellers market the same way they would on Craigslist or eBay. Similar to Craigslist, buyers are able to communicate with sellers but cannot make e-commerce transactions on this platform. ... Continue Reading

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Step Two: Sending Out A “Just Checking In” Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. ... Continue Reading

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How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you how. The purpose of an inactive email campaign is to strategically re-engage with inactive users, therefore for the month of September, we will be posting a guide on how to successfully do just that. So stay tuned, it’s time for your emails to be neglected no longer.... Continue Reading

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