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New Year, Get Back to Blogging (Because Jogging is Overrated)

There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here.... Continue Reading

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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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The Importance of Being Mobile

While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders at Facebook understand that there is an inherent urgency in searching on your phone that indicates you are actively thinking about making a purchase, and that the purchase need is fairly immediate.... Continue Reading

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The Social Buzz: Facebook Marketplace

If you are using Facebook’s mobile app you might have noticed a change at the bottom of your screen recently! What used to be Facebook’s messenger icon has now transformed into a little window with a scalloped awning. At the beginning of October, Facebook rolled out a new feature on their mobile app called Marketplace. Marketplace will allow mobile Facebook users to access their local buyers and sellers market the same way they would on Craigslist or eBay. Similar to Craigslist, buyers are able to communicate with sellers but cannot make e-commerce transactions on this platform. ... Continue Reading

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