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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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Email Marketing Tips

On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your email marketing efforts. ... Continue Reading

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Make Your Holiday Social Campaign Shine

It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people want that warm, personalized message on their News Feeds, not just promotions or advertisements for your business. ... Continue Reading

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Integrating Social Media Into Your Website

Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your social media presence. How so? It gives customers on your website an opportunity to see that you are active on social media, and if they are not already following you, they can follow you from your website. On the other hand, when you have your website and business information on your social networks, your followers that are interested in your products can easily access your website. Social media and your website need to be working together to communicate effectively to your audience.... Continue Reading

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Finding Your Target Market Through Segmentation

There’s no doubt that a little bit of customization can go a long way in the eyes of a customer. Using a blanketed market strategy and crossing your fingers that it will appeal to all of the individuals out there is a risky way to go. But fortunately, there is a better way. It’s called market segmentation. Market segmentation allows you to identify your target market (think most profitable one), tailor your message to them so you can build a strong relationship, and increase the return of your marketing efforts. Not only that, but it gives you a competitive boost because you have better knowledge on the specific needs and wants of your customers. A study from Harvard Business School showed that in the U.S. 85% of 30,000 new product launches failed due to poor market segmentation. Don’t be part of that statistic.... Continue Reading

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How To: Create Your Own Social Community

You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and retention, engage with your prospects… I mean the benefits really are endless!... Continue Reading

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What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via Social Media.... Continue Reading

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Using Your Website To Beat The Competition

Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve your online marketing strategies and define your competitive advantage.... Continue Reading

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