It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself:
- Has your dealership been through any changes since the last time you spoke with us?
- Have you added or dropped new manufacturers or models?
- Has your primary business focus shifted to generate more or less revenue for specific models, used sales, rentals, parts, or service?
- Have your locations or area of responsibility changed?
These are important details for your Search Specialist to know so that they can target your optimization towards the aspects of your business that are most important to you. Keeping an open line of communication with your search specialist will help ensure that everyone is on the same page and focused on the same goal. When reviewing your report be sure that your keywords reflect what you want your focus to be. If you don’t have a search specialist, it may be time to consider investing in one!