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Step Two: Sending Out A “Just Checking In” Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. ... Continue Reading

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How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you how. The purpose of an inactive email campaign is to strategically re-engage with inactive users, therefore for the month of September, we will be posting a guide on how to successfully do just that. So stay tuned, it’s time for your emails to be neglected no longer.... Continue Reading

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Email Marketing Tips

On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your email marketing efforts. ... Continue Reading

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6 Challenges Equipment Dealers are Facing Online

Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, we can not only provide information about what these problems mean and why they are important, we can also offer you solutions through our many products and services. Find out for yourself what we do best.... Continue Reading

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How to Reduce your Carbon Footprint

Im sure you’ve heard the term “carbon footprint” thrown around a lot in the past few years, but what exactly does it mean? To put it simply, your carbon footprint is what you do on a day to day basis that contributes to carbon dioxide emitted into the atmosphere. Why is this bad? Carbon dioxide traps heat in the atmosphere, and that means a poor polar bear standing on a pathetic chunk of ice watching his homeland melt is looking to you for answers.... Continue Reading

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Learn How To Manage Your Social Media Sites In 30 Minutes

Okay let’s be real, it seems like every time we blink there’s a brand new social media site to learn, and if you’re limited on time it can be hard to manage them all effectively. So how do you maintain your social media without having to sacrifice your morning rituals? Routine people, it’s all in the routine, and lucky for you we have created a guide to help you manage all your social media in 30 minutes a day. So get ready, it’s go time.... Continue Reading

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