Employee Spotlight: Jen Hansen

This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen! ... Continue Reading

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Driven by Data: Implement

We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy!... Continue Reading

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Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

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Driven by Data: Collection

In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we refocus and re-strategize. In this post we will be covering where to find data, in the next post we will talk about what to do with your findings!... Continue Reading

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Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

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Recent Feature: Big Iron Dealer

If you missed our talk at AED Summit last month, you can catch up on what we disscussed in this recent feature on Big Iron Dealer where they recount our tips on social media for your industry. We pride ourselves on not only being industry experts in the realm of social media, but also for providing a social media management service exclusively for the commercial industry! Connect with us at marketing@commercialwebservices.com for more information on what this offering looks like. And check out the article below to see what we suggest you do on these platforms!... Continue Reading

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The Anatomy of a Successful Website

Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! ... Continue Reading

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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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