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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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New Year, Get Back to Blogging (Because Jogging is Overrated)

There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here.... Continue Reading

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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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The Importance of Being Mobile

While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders at Facebook understand that there is an inherent urgency in searching on your phone that indicates you are actively thinking about making a purchase, and that the purchase need is fairly immediate.... Continue Reading

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