Social Sweetness Facebook
22Jun

Social Sweetness

The connection between social media and your SEO exists, but it is not as direct as you may think. While social media can have a powerful effect on your website’s rankings, it can only do so in very specific ways. To clarify the sweet relationship between your social media profile and your search results, check […]

Blog Post on Activating your buyer personas
15Jun

Activating Your Buyer Personas

Back again today to talk about buyer personas and how you can utilize these effectively for your business. We hope you did your homework if you want us to check it over feel free to send it along… (Just kidding.)   You might be thinking, “Okay, it’s good to have a good set of criteria […]

Blog Post on Forming Your Buyer Personas
13Jun

Forming Your Buyer Personas

Although you’ve likely heard the term “buyer persona” before, you’re probably a bit more familiar with the term “segmentation,” especially if you’ve been following this blog for some time. In fact, just to make sure I wasn’t reinventing the wheel, I searched our blog for posts on the topic “buyer persona” and came up with […]

Blog Post History of Commercial Trucking What Shaped Your Industry
06Jun

What Shaped Your Industry? History of Commercial Trucking

Last month we looked at one of the commercial industries we serve, heavy equipment. Today we’re going to take a look into the history of commercial trucking, another primary group of dealers we partner with in expanding and optimizing their online marketing. By getting additional insight into the history of these industries, we hope to […]