You probably know by now that most, if not all, of your potential and current customers are part of Facebook’s massive community. With 890 million people signing into Facebook every single day, your target audience is bound to be one of them! The problem is, posting on Facebook alone is not enough anymore, especially for […]
As many web professionals are aware, Google announced last April that mobile-friendly websites will rank higher on search engines. People at the time referred to this as “Mobilegeddon,” but when the news settled, the update didn’t make the impact one thought it would,because there weren’t enough mobile friendly websites at the time. However, if you […]
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]
It’s time to introduce you to another new employee! Today, meet Anton Stevens, who is one of our Customer Service Representatives. My name is Anton Stevens. I grew up in Florida, where I joined the Navy, which then brought me to Norfolk, Virginia in 1995. I left the Navy in 2003, and since then have […]
It’s time to introduce you to another new employee! Today, meet Josh Uher, who is one of our Customer Service Representatives. My name is Josh Uher, I am currently transferring to Old Dominion University from TCC, a local community college, to finish my degree in Computer Science. I was born in New Jersey and lived […]
In search engine marketing, or PPC marketing, the words impression and click are occasionally intertwined. They’re both ways of measuring the effectiveness of your advertising campaign, but do you know what the difference is between the two? And which is better in terms of measuring engagement? Impressions are the most basic interaction you can have […]
It’s time to introduce you to another new employee! Today, meet Zach Williams, who is one of our Digital Marketing Advisers. Zach’s job is to educate our dealers on how their digital presence can increase their business. My name is Zach Williams, I was born and raised in Hampton Roads, Virginia. I went to Virginia […]
Starting a new job? If so, I have some great tips on how you can have a great first day. First of all, let me start out by saying congratulations. The seventeen rough drafts you made of your resume paid off. You nailed the interview and accepted the job. Is the hard part over? Honestly, […]
Knowledgeable and happy employees equal happy customers. Companies need to realize that an excellent customer experience is the MOST important. If your customer experience runs with ease, then your company can competitively differentiate themselves. Positive customer experiences occur at every level of the organization, whether you’re at the bottom or the top, but the customer […]
Do you ever drive by a construction site on an early, freezing morning and say, “They must be so cold!”? I know I do. Many construction workers look forward to Spring. No more frigid, cold temperatures when they have to be at the job site well before the sun comes up. Not only is it […]