Does Your Company Have a Social Media Strategy?

“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.”

However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of businesses fighting for the Social spotlight, it’s almost impossible to avoid feeling overwhelmed. Many businesses are resorting to 3rd parties to help manage their platforms, but have you seen the prices?! Social media has grown faster each year allowing little to no time for businesses to take the time to develop a strategic social media plan specific to their business/industry. As we all know, building a solid foundation is as important to your business as it is to your home– the same holds true  for social media. Read more here: Many Marketers Don’t Measure Social Media Impact.

Does your business have a social media strategy?
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