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Mayday! Your Visitors Need Somewhere to Land!

Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens to land on. A landing page is a page whose primary function is to capture contact information through a lead form. Although many successful landing pages include additional engaging content, in order for a page to be categorized as a landing page its primary focus must be the capturing of contact information. So even if your homepage has a form on it, it is not a landing page! ... Continue Reading

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Customer Experience: A New Meaning

Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of the world. We’ve mentioned Amazon a few times on here, but we think it’s worth noting what they’re up to. They are constantly reinventing their business model, and the customer experience is no exception to this ongoing reinvention. ... Continue Reading

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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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Investing in Your Employees

Knowledgeable and happy employees equal happy customers. Companies need to realize that an excellent customer experience is the MOST important. If your customer experience runs with ease, then your company can competitively differentiate themselves. Positive customer experiences occur at every level of the organization, whether you’re at the bottom or the top, but the customer service agents are especially on the front line of battle. ... Continue Reading

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It’s OK to Take “No” For An Answer

Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops they will have to jump through for the salesperson to accept “no” for an answer. ... Continue Reading

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4 Ways to Increase Online Reviews For Your Business

At some point in our lives, most of us will probably read or write an online review for a business. In fact, studies have shown that 88% of consumers trust online reviews as much as they trust reviews from family or friends. We have already mentioned how to integrate social media and your website and content generation tips to build your online presence, and now that your customers can see you’re active online, you can focus on how you can inspire them to leave reviews.... Continue Reading

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Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come up with some good suggestions you can utilize to customize your content marketing for your target audience, allowing you to connect with them on a more personal level.... Continue Reading

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