A few weeks ago, we shared what your consumers want in a loyalty program. Not only can you create value from a loyalty program, but it can help you retain your greatest asset, your current customers! In that post, we also took a look at how buyers are increasingly concerned about their privacy. We’re taking […]
You wouldn’t immediately expect a commercial marketplace brand to be talking about dolphin pods, but that’s exactly what we recently found on the blog of our sister brand, Commercial Truck Trader! It actually turned out to be a clever introduction to the idea of mutually-beneficial partnerships. They go on to discuss how organizational networking should […]
States around the country are continuing to face a major labor shortage, but a piece from MPR News featured how Minnesota has seen a surge in skilled-trades training despite the shortage. The approach and partnerships they’ve taken on within their market is something to be admired and a strategy followed, if possible. Here’s how Minnesota […]
In the headlines we often see reports of huge mishaps that happen on site where employees have paid the ultimate price or just narrowly escaped disaster by some kind of miracle. Did you know that being a safer dealership can actually bring you in even MORE money? Here’s why. Safer business reputation helps provide you […]
Our sister company, Commercial Truck Trader, recently wrote about the top eight gadgets truck drivers should consider investing in. The life of a truck driver certainly isn’t an easy and always comfortable one. So with Black Friday sales coming up and the rest of the holiday season remaining, it may be a good idea to […]
There’s no doubt that technology has allowed excavators to evolve exponentially over the past decade, creating a longer lifetime and increased capabilities for this machinery. So how can your customers get the most out of the lifetime of their excavators? When making this kind of purchase, it’s important to help them understand the maintenance routines […]
A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]
For 2018 we’ve seen a lot of predictions of how artificial intelligence (AI) will continue to grow and become more advanced. Technology’s ability to learn behavior and predict our future behavior may seem frightening, but it’s also given us the ability to become more efficient in analysis. Proving these AI predictions right is a new […]
In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base. A recent article featured in Rental Management highlighted the technology that rental software companies see […]