The Importance of Employee Feedback

Employees want to know how they’re doing as often as possible. They’re not only looking for positive feedback but constructive criticism as well. What can they improve on? What are they doing well? Are they standing out in the organization? ... Continue Reading

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Staying Productive While Working Late

Let’s be real, working 8 hour days are long gone. Most of us can’t even get what we need done in 24 hours. There’s just not enough hours in the day to get everything we need accomplished. If you find yourself taking work home with you some nights because the day did not go as you planned, try these tips below to stay productive while you’re working late into the evening at home. ... Continue Reading

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It’s OK to Take “No” For An Answer

Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops they will have to jump through for the salesperson to accept “no” for an answer. ... Continue Reading

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Common Mistakes When Following Up On Sales Leads

Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention.  It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them to find you first. Even with all of the positivity inbound marketing and social media brings to your brand, sales representatives are still struggling when it comes to following up on a sales lead. With a new year beginning, do your best to avoid these 5 common mistakes when following up on a lead. ... Continue Reading

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How to Prioritize Sales Leads

When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What if another lead that they put on the back burner could prove to be better? How should they decide which comes first, second or even third? ... Continue Reading

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How to Hire a Great Employee

When it comes to having a successful business, often times it isn’t about the products or services you have to offer, but rather the type of people you have working for you. That is why hiring a great employee, who not only has the skills to complete the job but also sees your vision and mission for being a great company, plays a huge role in a business’s success. ... Continue Reading

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10 Twitter Marketing Formulas

When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers to get attention. Despite all the challenges though, Twitter presents a significant opportunity for brands. With almost 302 million active users, of which, 80% are on mobile devices, Twitter is still one of the largest social networks, and brands that are active on it will reap major benefits. Now, the number one question everyone’s asking is how do you get to be trending on Twitter? Well, it all starts with the tweets themselves. Here are the best formulas to use to drive engagement on Twitter. ... Continue Reading

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