It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]
Recently, our sister company Commercial Truck Trader did a series of blog posts on upfits for your truck. Their most recent post detailed the 3 awesome advantages for dealers! This edition chronicles the biggest advantages for dealers to provide upfitting information with their vehicles. If this interests you, the first upfitting post discusses the benefits […]
As the summer draws to a close, you’re probably starting to think about your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year. We understand first hand that every dealer and manufacturer we work with has different needs and different capacities to implement our services- aka […]
So you’ve got your new website and it’s everything you wanted it to be. Except now, you have a new problem, your awesome new website seems to have attracted the worst of visitors: spam bots. Your lead generating forms are now cluttering your inbox with messages about a range of unrelated topics. With our recent […]
Recently, our sister company Equipment Trader posted an article on their blog about two modern categories of leads that they’ve identified as viable and a great target for your marketing efforts! Today we wanted to share their article with you, our dealers, so that you too could glean from this insight! You can find the […]
Earlier this spring we wrote about a few new innovations in the commercial industry, some of which have been seen as threatening to current workers, who fear being replaced by a robot. But what if some of the coming technology helped rather than hurt the workers of these heavy duty industries? An article was recently […]
We’re in the thick of summer here in Virginia- and boy is that heat exhausting! Several of you are probably experiencing similar weather and on top of that, working outdoors for the majority of your day. Therefore, we thought it was the perfect time to throw it back to one of our older posts with […]
As we continue to deep dive into our core industries’ history, today we’re tackling yet another industry we work closely with, the agricultural equipment industry. Again, by getting additional insight into your industry’s history, we hope to expand our knowledge in helping to serve you. The history of Agricultural equipment reaches much farther back than […]
Last month we looked at one of the commercial industries we serve, heavy equipment. Today we’re going to take a look into the history of commercial trucking, another primary group of dealers we partner with in expanding and optimizing their online marketing. By getting additional insight into the history of these industries, we hope to […]
Every industry, including yours, finds themselves saturated with competition. It’s growing because our industries are growing. The material handling, heavy equipment, commercial truck, and agricultural industries are no exception to this. So, in a competitive market full of overwhelmed consumers infiltrated by more than 5,000 ads a day, how do you set your business apart? […]