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How to Choose the Best Social Networks For Your Business!

Did you know that over 91% of brands use 2 or more social media channels for their business? More and more business are signing up for multiple social channels in order to reach more followers and share the right content in the best way possible. While it is unlikely your business is only present on one social media channel, striking the perfect balance can be quite tricky. Representing your business on too many channels can be a huge time waster and underrepresenting may mean missing opportunities to reach potential customers and harmful to your brand’s visibility. So how do you know which channels will work for you? Below we have summarized the follower demographics for 4 of the most popular social channels for business and what the overall business goals each channel can help you achieve. With this information, your business can make a more informed decision on which social channels your should have a presence on. ... Continue Reading

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What To Post And What not to Post, on Your Facebook Business Page

While you may be able to post whatever you would like on your personal Facebook page, best practices for posting on your business’s page are a little more complicated. To foster high engagement and optimize your business’s page, follow our three tips on what to post, and what not to post, on your Facebook business page. ... Continue Reading

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Mobile Marketing: Micro-Moments Captured

In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. ... Continue Reading

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Mobile Marketing: Micro-Moments Defined

Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake.... Continue Reading

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Mayday! Your Visitors Need Somewhere to Land!

Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens to land on. A landing page is a page whose primary function is to capture contact information through a lead form. Although many successful landing pages include additional engaging content, in order for a page to be categorized as a landing page its primary focus must be the capturing of contact information. So even if your homepage has a form on it, it is not a landing page! ... Continue Reading

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Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

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The Anatomy of a Successful Website

Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! ... Continue Reading

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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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