With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]
A recent survey released by Farm Equipment Magazine is being described as the first of its kind and it highlights one of our favorite topics – Dealer Marketing! The goal of this survey was to help farm equipment dealers in the United States benchmark how they’re allocating their marketing dollars compared to other industries at […]
When we’re talking with dealers about their online marketing needs for the first time, we’ll hear how word of mouth is the biggest asset to their business and they’re not sure how online marketing can really add to that. The biggest misunderstanding here is that online marketing is now just another form of word of […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 4 of our commercial dealership Successful […]
It’s no surprise our society has become drawn to imagery and video. We see this type of media everywhere, particularly the growing presence on social platforms. Platforms like Instagram, Pinterest, Snapchat and YouTube all rose to popularity quickly and include minimal text. So why is it useful for you to be including imagery in your […]
If you had to do some research on a new product, would you prefer to watch a video about it or read detailed text about it? We’re guessing you said you’d prefer video, which has proven to be a mutual feeling among internet users. In fact, according to Hubspot, 97% of marketers say video has […]
Making sure that your offline marketing efforts for your dealership can still be measured and have an impact on your online initiatives is crucial to your marketing success. Many of our dealers are very firm in their belief around focusing on traditional marketing strategies such as word-of-mouth, which is great! Online elements, like your website, […]
The end of the year can be a chaotic time, and all too frequently we’ve seen businesses prioritize their marketing strategy last. If you’re still working out your strategy or haven’t begun it yet, consider these 5 steps to map out the most successful marketing strategy for 2018. 1. Review Last Year’s Achievements: Before starting […]
As the summer draws to a close, you’re probably starting to think about your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year. We understand first hand that every dealer and manufacturer we work with has different needs and different capacities to implement our services- aka […]
Recently, our sister company Equipment Trader posted an article on their blog about two modern categories of leads that they’ve identified as viable and a great target for your marketing efforts! Today we wanted to share their article with you, our dealers, so that you too could glean from this insight! You can find the […]