We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy!... Continue Readingby
In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we refocus and re-strategize. In this post we will be covering where to find data, in the next post we will talk about what to do with your findings!... Continue Readingby
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Readingby
While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders at Facebook understand that there is an inherent urgency in searching on your phone that indicates you are actively thinking about making a purchase, and that the purchase need is fairly immediate.... Continue Readingby
As many web professionals are aware, Google announced last April that mobile-friendly websites will rank higher on search engines. People at the time referred to this as “Mobilegeddon,” but when the news settled, the update didn’t make the impact one thought it would,because there weren’t enough mobile friendly websites at the time. However, if you didn’t jump on the bandwagon yet, then times up! Google recently announced that starting in May, the mobile update will be given more weight in the ranking algorithm. ... Continue Readingby
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both!
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In search engine marketing, or PPC marketing, the words impression and click are occasionally intertwined. They’re both ways of measuring the effectiveness of your advertising campaign, but do you know what the difference is between the two? And which is better in terms of measuring engagement? ... Continue Readingby