Ahearn Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on their website.
Tip #1: Video is important! According to ComScore, “online shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy.” Ahearn Equipment has a custom page dedicated to Demo videos about the inventory they carry. It’s a great way to show off your equipment because let’s face it, end users are looking for more than just pictures and 180 views. They want to see it in action!
Tip #2: Your homepage is typically the first page the end user sees so fill it with interesting, relevant information and images about your business. Ahearn took the opportunity to shine by displaying their current OEM Special,“40 years strong, Sell-a-Bration,” as it is a catchy phrase that stands out and looks professional. End users looking for equipment may be even more inclined to buy based on promotions such as this. Don’t just hide your OEM promotions on a custom page, show off your current special on your homepage.
Here’s what Ahearn Equipment had to say about our web solutions program: “Ahearn Equipment is a full service equipment dealership located in Massachusetts. The business has been family owned and operated since 1977. Prior to teaming up with EWS, we struggled to maintain our inventory, and provide our customers with real time access to the information that they are looking for. We chose to partner with EWS after an extensive review of other web providers. EWS has given us a flexible platform that is very cost effective.” — Josh Ahearn, Director of Sales and Marketing