Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog.

This is a helpful article covering Google Alerts and the benefit of using them to help build blog content. Read More here: http://www.sanctuarymg.com/google-alerts-and-blog-content/