Don’t send the wrong message by having a blank “testimonials” page! A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all.
Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help differentiate your company from your competition and they could help to earn a potential buyer’s trust. Also, testimonials can help the search engine optimization (SEO) process by mentioning specific products and services. So, let your satisfied customers be heard and encourage them to submit their reviews on your site!