- Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; a popular one is Google’s Keyword Tool. Your website’s analytics software can be good for more than just recording traffic, so reference that, too, by pulling up the organic keywords bringing users to your website via search results (they can tell you a lot about the way your target audience searches). And surely, you’ve searched online for things that you want to buy, so ask yourself what you, as a consumer, would really type into a search engine to find what your website offers.
- Break the habit of over-using business lingo in your website’s copy and meta tags and replace those words with terms that your audience is actually using in search engines. Don’t worry – your pages can still read professionally, even if you cut back on business lingo and replace some of them with industry keywords. As tempting as it is to fill your meta data and copy with business terms like “regional superstore” and “pre-owned inventory,” you would better serve your website and your SEO efforts by replacing them with phrases that are more likely to be searched, for instance “local dealership” and “used heavy trucks.”
Business lingo will not always work effectively as keywords, especially if you’re targeting the average consumer. The key is to familiarize yourself with your target audience’s choice of search phrases and casually employ them on your website as keywords. In addition to generating profitable traffic and qualified leads, you’ll be helping the search engines understand what your website is about, possibly improving its organic rankings, and creating results!
For feedback or to learn more about the basics of choosing targeted keywords for your SEO efforts, feel free to comment below!