Facebook announced last month that it will now take into consideration how long a user spends on a particular story. In the past, likes, comments and shares were the main factors in their News Feed algorithm. And although these still play a major role in whether or not your post will appear in News Feeds, Facebook recognized that by spending time on a particular post also shows interest.
“We learned that in many cases, just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them. Based on this finding, we are updating News Feed’s ranking to factor in a new signal- how much time you spend viewing a story in your News Feed.”
– Ansha Yu & Sami Tas, Facebook Software Engineer
Facebook states that the new update shouldn’t effect Pages too significantly. But it seems that because of this update, Pages that post their content on Facebook versus linking away to articles or videos on other websites, reap the benefits of lingering as fans are staying on their pages longer. So original content that is posted directly to your business’s Facebook page will help increase the chances that fans spend more time on the post, which in turn, increases the likelihood of your content showing up in their News Feed more often.
Have you noticed a change in the stories appearing in your News Feed because of this update? Has your business’s Page seen an increase in reach because of this? We want to hear from you! Let us know in the comments below!