Back to Basics! Here are a few fundamental, best practices YOU can do for your website:
- Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions.
- Content – Search Engines and Customers won’t know what a business is all about unless they are told, so add descriptive content to all available pages detailing everything your business offers.
- Specials – Who doesn’t like to save some money? Adding discounts and promotions to the “Specials” page of your website can be an extra incentive for potential customers.
- Promote – In addition to Search Engine Optimization promote your business’ website by adding the website’s URL anywhere that the company’s contact information is like: business cards, wanted ads, radio/TV ads, email signatures, company cars, employee uniforms, purchase receipts, Press Releases, Facebook, Twitter, Google Places pages, etc.