Stewart Martin Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on their website.
Tip #1: Your homepage should be eye-catching and filled with interesting, relevant information about your business. Stewart Martin exemplifies this in their display of featured inventory pieces and text about their business on their homepage. Adding hyperlinks to text such as ‘Kubota’ which links to the Kubota new inventory page, provides the end user with more than one option to navigate to the same page. This is important as users may differ in the way they prefer to navigate through a website.
Tip #2: If you have a Facebook page for your business, you should promote it through your website. Not only does Stewart Martin have a Facebook button on their website but it’s in the header of their website. Meaning, no matter which page within the website the end user is visiting, they will always see the option to visit their Facebook fanpage. In addition, they are currently utilizing Social Link, an AWS product, as a way to market their inventory on their Facebook fanpage!
Here’s what Stewart Martin Equipment had to say about our web solutions program: “Stewart Martin Equipment has been around since 1932, and has carried brands, such as International, Case IH, Massey Ferguson and Kubota. For the past, 38 years we have carried the Kubota brand. Currently, Kubota is the only tractor brand we carry. For the past 80 years, things have changed. The way people buy tractors and equipment today is the not the same as they have 80 years ago. Three years ago, we decided to have a website that would represent the dealership well, and would reach some of the customers that we could not reach with the ways we have reach them in the past. After researching many different companies we found Ag Web Services. They took us through the entire planning process and designed a website that is right for us. Since the website has been up and running, we have increased our tractor sales, New and Pre-owned, over a $1 million dollars each year. In 2010, Kubota named Stewart Martin Equipment, the #1 single-store dealer in the U.S.A for new tractor sales. We thank God, our customers, advertising, and Ag Web Services for helping us get to the place we are as a dealer.” — Jonathan “Bobo” Newton, COO/VP