Is Firefox your browser of choice? If so, expect to see some changes this month to your browsing experience.
Here’s why: Mozilla has a mission to promote openness, innovation and opportunity on the Web. In efforts to continue to strive to achieve their mission, Mozilla has partnered with Yahoo to provide an enhanced overall user search experience.
“Search is a core part of the online experience for everyone, with Firefox users alone searching the Web more than 100 billion times per year globally,” said Chris Beard, Mozilla CEO. “Our new search strategy doubles down on our commitment to make Firefox a browser for everyone, with more choice and opportunity for innovation.”
Here are some of the key things you need to know about the partnership:
- Under a new five-year strategic partnership announced, Yahoo Search will become the default search experience for Firefox in the U.S.
- Starting in December, Firefox users will be introduced to a new enhanced Yahoo Search experience that features a clean, modern interface that brings the best of the Web front and center.
- Under this partnership, Yahoo will also support Do Not Track (DNT) in Firefox.
- Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be built-in as alternate search options.
- Firefox will now have more choice in search provider than any other browser, with 61 search providers pre-installed in Firefox across 88 different language versions
For a full list of changes you may want to learn more about, read Mozilla’s blog post on the new partnership.
For businesses that are currently advertising with Yahoo, this is an exciting time for you as Yahoo representatives have even mentioned that they are expecting up to a 10% lift in traffic starting immediately due to the new partnership.