We’re all familiar with the old saying, “If you don’t have something nice to say, don’t say anything at all.” This holds true with what you say about your competition, especially when you’re having a conversation with customers or potential customers. Ethics in sales is extremely important and often-times your word represents your honor. Below are some reasons why it’s not such a good idea to bad mouth your competition:
- You are giving a sense of credibility to the one company you’re trying to run down. No one wants to destroy the worst company in the world. You’d think they would be able to do that themselves — if you’re attacking someone, even verbally, it must be because you’re worried about them.
- You would be adding an aura of unpleasantness to your reputation. Your employees represent you and if customers perceive them as being hateful or mean-spirited, they’ll assume the whole organization thinks that way. This is not a positive way to be perceived! Remember that perception equals reality.
- Talking about reputation, this may cause your customer to question your character and whether they can trust giving you their business. This can be a lost opportunity and once that opportunity is out the door, it’s extremely hard to get it back.
If you are able to stay away from bad mouthing and mudslinging your competitors, you surely must be on the right path to practicing a good professional conduct and you can then get the best from your work. Do you have any other reasons why bad mouthing your competition would be a bad idea?