Employee Spotlight: Jen Hansen

This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen!

jenhansenemployeespotlightJen is our Client Services Manager! She oversees several divisions of communication between CWS and our dealers, including their billing, any issues they are having with their website, taking their websites live, and graphic design of the website. Jen was recently awarded Dominion Web Solutions’ coveted Circle of Excellence Award as well as Customer Service Manager of the Year for 2016. We are so proud of these huge accomplishments and for how she leads her team. Continue reading

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Social Makeover: Your New LinkedIn Profile

Talk about a makeover! In the past month, LinkedIn has released many updates to the user experience and to the look of the platform. Change can be difficult to adjust to, so we broke down the five biggest updates to your LinkedIn profile and what you can do to adapt to those changes. We also included screenshots of the profile of our National Sales Manager, John Ryneska, so that you can visualize what an optimized profile looks like!... Continue Reading

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5 Ways You Can Stop Bothering Your LinkedIn Connections

5-ways-to-stop-bothering-your-connections-1With so many social platforms to choose from, people value LinkedIn for maintaining a professionalism other social channels often lack. With this reputation, LinkedIn requires specific best practices for users that don’t always align with other social platforms. So, if you’ve been treating LinkedIn like every other social platform, it’s time to adapt your LinkedIn usage using our tips, and ensure you’re not alienating prospects or future employers. ... Continue Reading

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Driven by Data: Implement

We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy!... Continue Reading

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Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

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Kickstart Your Commercial Dealership’s Social Pages With Our Content Suggestions!

Do you want to be more active on your dealership’s social pages, but don’t know what to post? Lucky for you, we’ve come up with a lot of suggestions for posts that will help you engage with your followers on social media. We brainstormed and outlined post examples specific to different departments at your dealership, including your parts department, your front desk team, and your sales department. In our guide, you will also find tips to enhancing your social page’s presence without even having to post. Check out these tips by clicking the button below and let us know what you think!... Continue Reading

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Driven by Data: Collection

In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we refocus and re-strategize. In this post we will be covering where to find data, in the next post we will talk about what to do with your findings!... Continue Reading

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Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

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Recent Feature: Big Iron Dealer

If you missed our talk at AED Summit last month, you can catch up on what we disscussed in this recent feature on Big Iron Dealer where they recount our tips on social media for your industry. We pride ourselves on not only being industry experts in the realm of social media, but also for providing a social media management service exclusively for the commercial industry! Connect with us at marketing@commercialwebservices.com for more information on what this offering looks like. And check out the article below to see what we suggest you do on these platforms!... Continue Reading

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The Anatomy of a Successful Website

Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! ... Continue Reading

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