Search and Social Media go together like peanut butter and jelly. Seriously, they really do! Here’s why we know: recently, Google and Twitter reached a deal where tweets will now show up in search results. However, Twitter is not the only social platform that will have an effect on your Search Campaigns. Studies have shown that content such as posts from social platforms such as Google+ and Facebook will get indexed faster because of high social authority. But Why?
According to VSG Marketing, because social media influences the quantity of links a piece of content collects in a short amount of time, it also speeds up the process at which your website content is indexed.
According to a recent study, content that has been extensively shared can cut your indexation time by half and can reduce the time it takes Googlebot to find your content from 2 hours to 2 seconds…
The benefit is that even though content is consumed at a fast pace on Social Media, the content is searchable as long as it exists and it is indexed faster to be displayed in the search results. Additionally, platforms such as Google+, Yelp and Foursquare can help a business’s local SEO performance because they have a number of quality reviews. Not only is Social Media a great way to connect with customers but now it will have a positive effect on your Search Campaigns.
If you’re interested in learning more about how your dealership can benefit from this social good-ness, contact us at firstname.lastname@example.org and we’ll get you in touch with one of our Google certified, Bing accredited Specialists!