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Facebook Business Pages Update

As you logged into Facebook this morning, you may not have noticed anything new in your news feed. A friend is celebrating a birthday, someone announced a new job they were offered, and the local news just shared their weather report. But for business pages, a new change in the social network’s algorithm could mean your page updates won’t be seen by followers. Facebook has changed their algorithm to prioritize the activities of friends and family over other types of content from your favorite pages/brands.
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Remarketing: Targeting those who’ve already shown interest in your dealership

website visitsToday’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers.  So, what can you do to stay in front of these potential customers after they have left your dealership’s website?... Continue Reading

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Email Marketing Basics

No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? 3d postman with envelope and bag... Continue Reading

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Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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If Your PPC Traffic Is Not Converting to Sales, Then This Might be For You…

Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Refine Your Keywords to Improve PPC ResultsClick (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign.... Continue Reading

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Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started.New Year SEO Plan & Strategy Tips... Continue Reading

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Buyers That Speak for Your Business Online, Bring You Business Online!

Testimonials are Online WOM MarketingAs consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the product or service, and we look for signs of credibility. Sometimes, a brand name just doesn’t speak loudly enough for a product’s reputation, so we reference the next best definer of quality by seeking the opinions of people who have purchased the product or service before – essentially, known as Word-of-Mouth (WOM) advertising/marketing.... Continue Reading

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Blogging for Business

Social media seems to be all the rage in today’s ever changing society. For years, word of mouth has seemed to be the best form of advertising, so why not “take it to the web” to see exactly what people are saying about your business? In an effort to humanize the business world in this day in age, many businesses are hopping on the bandwagon and starting their own corporate blog. However, with a blog, comes great responsibility.... Continue Reading

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Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click.... Continue Reading

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