Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]
This is our third and final installment in our backlinks blog series! Previously we’ve provided a bit of background on what backlinks are and some common misconceptions about them. In this post we’ll cover some very basic “Dos and Don’ts” of backlinking to help your dealership better approach its backlink strategy or otherwise referred to as […]
In the first post of our backlink series, we explained what they are and how they’re useful to your wider website strategy. So if you haven’t had a chance to read it yet, you can check it out here! In this second part of our backlinks series we’re going to discuss some common misconceptions dealers […]
We’ve been hearing a lot of buzz from our dealers about backlinks and why they’re important for your website. In this three-part series, we’re going to describe what backlinks really are in easy to understand terms, while also going over some misconceptions and the “Dos and Don’ts” of backlinking for your website. So let’s get […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]
Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your […]
Spring has sprung! This means it’s that time of year again to clean out your closets and wash the cars! However, in the midst of all of the spring cleaning, have you thought about cleaning up your website as well? Often websites have a tendency to accumulate clutter over time from adding pages, content, links […]
Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve […]
