Social media can be a powerful, yet slightly confusing, tool to assist your marketing campaigns. Best practices are constantly changing and it’s easy to make mistakes. But despite social media’s tricky navigation, it’s important to utilize social platforms to bring in leads for your sales team. According to Smart Insights, 90% of users on social […]
Recently on the blog, we’ve been discussing how your dealership can benefit from improved performance in search engines, using specific search engine optimization (SEO) and marketing (SEM) strategies. First, we talked about best practices for SEO, and then had two articles about SEM best practices. To round out the search engine series, our Search Services […]
Years ago, when looking for advice about potential big purchases, I would think to myself “who can I talk to?” or “who can I call?” as I contemplated my decision. I would go to my family and friends to see if they had purchased the same product, or if they had heard of anyone who […]
Social media is a staple for businesses across industries. It’s an easy way for your customers to reach you and for you to share your expertise with them. Dealers across the commercial industries have to reflect on how they’re really viewing social media for their business and how to adapt to changing communication. But how […]
Google is no longer just a proper noun; it has become a verb in everyday life. If you don’t know the answer to a question, you simply “google” it. However, while Google is great for discovering new information within their thousands and thousands of search results, it can be easy to get lost and confused […]
As an extension of your business, your website should receive just as much attention as your physical dealership. It can be easy to think of a website as something you simply “set and forget,” however updating your website can be a significant tool for maximizing your exposure and driving more sales. ForConstructionPros recently put together […]
It should come as no shock that social media is a current staple in the way the world communicates. Not only is it an easy way to keep up with friends and family, but it’s also a convenient way to reach potential customers on a space they’re already occupying. Every industry has taken to social […]
Technology has become irreplaceable in every aspect of our lives and the construction industry is no exception. Not only are we constantly using technology in construction, but there are new innovations on the horizon that are making the future of construction an exciting place to be. ForConstructionPros.com recently featured a video sharing the Top 9 […]
We’re all used to the physical security of our homes and businesses – making sure locks are on the doors and security systems are in place. The construction industry is also accustomed to facing its own set of security challenges, with vandalism and theft on the job site. But what about your data? Cybersecurity is […]
A few weeks ago, we shared what your consumers want in a loyalty program. Not only can you create value from a loyalty program, but it can help you retain your greatest asset, your current customers! In that post, we also took a look at how buyers are increasingly concerned about their privacy. We’re taking […]