31Oct
Creepy, Crawly, Search
This Halloween, we’re looking into the SEO trends that have been prevalent in 2017 and will continue to have traction in the coming year. Let’s take a look at the top 5 search trends to follow for 2018!
26Oct
MHEDA’s 2018 Critical Impact Factors: Communication Strategies
Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]
24Oct
Paid Search Success & the Google Tools Making It Happen
We’re going to take a break from the 2018 Critical Impact Factors and focus on search. Today, we have a guest blogger from our awesome Search Services team, Danielle Harvey. Danielle is breaking down all of the successes of paid search and what tools the team uses to make those successes possible. Let’s check out […]
19Oct
MHEDA’s 2018 Critical Impact Factors: Electronic B2B Strategy
We’ve started our 2018 strategy meetings and we know you probably have, too! These meetings help us to identify the challenges and opportunities we face in 2018. While going over our challenges we started to look into the challenges our industry faces in general. In the most current issue of The MHEDA Journal, 11 factors […]
17Oct
Connect the Dots to Better Post Engagement
Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your […]
12Oct
Equipment Trader Feature: Peer-to-Peer Equipment Rentals
Peer-to-Peer equipment rentals have seen rapid growth. As we rent other aspects of our lives such as our homes or cars, the equipment industry has kept up with this boost in peer-to-peer engagement. One of our sister companies, Equipment Trader, featured this rising trend on their blog with What’s the Deal About Peer-to-Peer Equipment Rentals? […]
10Oct
Top 4 Tips for Fantastic Photos
Photos of your inventory really do make a difference when it comes to engaging a prospective buyer on your website and enticing them to reach out for more information. So, whether you’re becoming a pro with a standalone camera or using your phone’s built-in camera, great pictures are always an option. You just have to […]
05Oct
Your Guide to the 80/20 Rule
You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]
21Sep
Top 10 Reasons Your Best Employees Quit
One of the greatest challenges managers face is how to retain their best employees. Recently, we’ve been seeing article after article detailing how to retain employees. But how can we go about retaining employees if we don’t know the reasons they quit? Is there a way to save them before they’re gone? Farm Equipment recently […]
19Sep
Providing Vehicle Upfit: A Series by Commercial Truck Trader
Recently, our sister company Commercial Truck Trader did a series of blog posts on upfits for your truck. Their most recent post detailed the 3 awesome advantages for dealers! This edition chronicles the biggest advantages for dealers to provide upfitting information with their vehicles. If this interests you, the first upfitting post discusses the benefits […]