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6 Challenges Equipment Dealers are Facing Online

Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, we can not only provide information about what these problems mean and why they are important, we can also offer you solutions through our many products and services. Find out for yourself what we do best.... Continue Reading

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Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. But you need to make it a priority because 75% of users never scroll past the first page of search results. If Google can’t find you, neither will anyone else. Avoid these common SEO mistakes to increase your chances of being found by prospective buyers.... Continue Reading

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What Is A Call-To-Action?

A great website invites visitors to take action, and there is a simple way to easily direct visitors to the desired action you want them to take. It’s called a call-to-action, or CTA for short. And the action that you want them to take can be anything you want them to do, such as request a quote, sign up for your emails, RSVP to an event, and many more.... Continue Reading

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Website Content Creation Cheat Sheet

Last month we shared with you some ways to create better content for your homepage and about us section. But what about the rest of your website? Featuring good content throughout your entire website is very beneficial to your dealership in terms of SEO and the user’s experience with your brand.  So you may be wondering, “What should I include on my parts page? What is good content for my services page?”... Continue Reading

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Create A Killer Homepage

Your homepage serves as your dealership’s first impression to all website visitors. Therefore, it is considered one of the most important pages on your website. Because after all, you don’t get a second chance to make a great first impression. Right?... Continue Reading

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SEO Tip of the Month!

Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your business. Keeping a Google Dashboard can be a “one stop shop” for all of your Google related profiles such as Google+, Maps, YouTube and will let you set up a free Google alert which will email you when your site has been mentioned anywhere on the web. Whether you find good or bad posts listed about your business, take action to thank the reviewer for positive comments or address concerns and provide resolution for negative feedback.... Continue Reading

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Meet one of our Featured Dealers: Stewart Martin Equipment!

Stewart Martin Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on their website.... Continue Reading

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Meet one of our Featured Dealers: Ahearn Equipment!

Ahearn Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on their website.... Continue Reading

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