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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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New Year, Get Back to Blogging (Because Jogging is Overrated)

There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here.... Continue Reading

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How Do I Get Started With Blogging For My Business?

Now that you know the benefits to having a blog for your business, and some topics that you can start writing about, it’s time to get started. So, where do you start? ... Continue Reading

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What Should I Blog About?

The benefits of blogging for your business are pretty simple: increased website traffic, credibility, leads and customers. All of these things sound great, but now you are stuck wondering, “What should we write about?” Because after all, a great blog is only great if it gets read. ... Continue Reading

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Why Should My Business Have A Blog?

In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. Over the next few weeks, we want to take some time to arm you with all of the information needed to get started with blogging for your business. ... Continue Reading

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Blogging for Business

Social media seems to be all the rage in today’s ever changing society. For years, word of mouth has seemed to be the best form of advertising, so why not “take it to the web” to see exactly what people are saying about your business? In an effort to humanize the business world in this day in age, many businesses are hopping on the bandwagon and starting their own corporate blog. However, with a blog, comes great responsibility.... Continue Reading

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5 Content Marketing Tips

Is your website content not generating the attention you want? You’ve worked hard building your website up and you’ve developed great content but you’re not reaching the desired audience. This can be extremely frustrating. Below are some tips to help reach and retain the audience that you need.... Continue Reading

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