I can still remember a time when I had to find a phonebook and turn to the yellow pages if I wanted to discover what local businesses were in my community and how to contact them. Of course, with the rise of the Internet, laptops, and smartphones, the days of thumbing through the phonebook are […]
Now that you have your brand story, voice and logo, you may be wondering, “Now what?” Well, it is time to share your newest brand with everyone: employees, vendors, marketing agencies, etc. And the best way to do this is to create brand guidelines. That way you ensure your brand, and more specifically your logo […]
Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. Shaping your business’ tone […]
What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]
If you’re like us, you don’t just want more fans… you want quality fans, people who choose my business’ page because they want to hear what we have to say, and they want to share something while they are there. This concept is also called earned media. The customer relationship is established when it is EARNED […]