Do you want to be more active on your dealership’s social pages, but don’t know what to post? Lucky for you, we’ve come up with a lot of suggestions for posts that will help you engage with your followers on social media. We brainstormed and outlined post examples specific to different departments at your dealership, including your parts department, your front desk team, and your sales department. In our guide, you will also find tips to enhancing your social page’s presence without even having to post. Check out these tips by clicking the button below and let us know what you think!... Continue Readingby
As you logged into Facebook this morning, you may not have noticed anything new in your news feed. A friend is celebrating a birthday, someone announced a new job they were offered, and the local news just shared their weather report. But for business pages, a new change in the social network’s algorithm could mean your page updates won’t be seen by followers. Facebook has changed their algorithm to prioritize the activities of friends and family over other types of content from your favorite pages/brands.
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This year, Commercial Web Services is celebrating 10 years as a business. Last week, you learned about our National Sales Manager, John Ryneska. Today, you will meet our General Manager Ricardo Porter. Ricardo has also been with Commercial Web Services for 10 years and with Dominion Enterprises for 17 years! To learn more about his experiences and what he has learned over the past 10 years with CWS, read below.... Continue Readingby
Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention. It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them to find you first. Even with all of the positivity inbound marketing and social media brings to your brand, sales representatives are still struggling when it comes to following up on a sales lead. With a new year beginning, do your best to avoid these 5 common mistakes when following up on a lead. ... Continue Readingby
When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers to get attention. Despite all the challenges though, Twitter presents a significant opportunity for brands. With almost 302 million active users, of which, 80% are on mobile devices, Twitter is still one of the largest social networks, and brands that are active on it will reap major benefits. Now, the number one question everyone’s asking is how do you get to be trending on Twitter? Well, it all starts with the tweets themselves. Here are the best formulas to use to drive engagement on Twitter. ... Continue Readingby
Remember when it was enough to just have a decent-looking website with a few pretty pictures? How times have changed!! Business owners are constantly having to think of new, innovative ideas to grab potential customers attention once they land on their website. This is where video marketing comes into play. Many marketers know that they need videos on their website, but most don’t know where to start. ... Continue Readingby