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Actions Speak Louder Than Words, or Do They? How To Create Actionable CTA Content

You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content is key to getting conversions. ... Continue Reading

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The Power of Color: How Different CTA Colors Elicit Different Feelings

Now that you know what CTAs are and the importance of having them, it’s time to start talking about how to design them. The biggest element to a great and effective CTA is having an attention grabbing design, and it all starts with the color. Unfortunately, there is no one color that converts more than another, so picking a color relies on how much of a contrast it is to the rest of your website, to really make it pop, or the type of feeling a color promotes. ... Continue Reading

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