Recently on the blog, we’ve been discussing how your dealership can benefit from improved performance in search engines, using specific search engine optimization (SEO) and marketing (SEM) strategies. First, we talked about best practices for SEO, and then had two articles about SEM best practices. To round out the search engine series, our Search Services […]
We’re using this month’s Employee Spotlight to introduce you to Erin Matthews! Erin just celebrated her 2 year anniversary with CWS, and we are so excited she is part of our team! If you haven’t already worked with her, she is one of our Search Services Specialists and is responsible for managing our dealers’ search […]
We’re using this month’s Employee Spotlight to introduce you to Mallory Corrigan! If you haven’t already worked with Mallory, she is our Social Media Specialist and is the one who is responsible for all our clients’ social media needs! Let’s hear about her experiences. Tell us a little about yourself. Three words: snapping, napping and […]
We’re using this month’s Employee Spotlight to introduce you to Somer Gregory! Somer is one of our Client Advocate Managers who works closely with each of our dealers to ensure they are utilizing our products and services to their utmost potential! Let’s hear about her experiences. Tell us a little about yourself. I am a local […]
Engaging your Facebook followers can be a challenge. In fact, it may even seem impossible at times. We’ve seen our own engagement drop and fall over time, but we have followed these tips to stay at a steady rate. Whether it’s likes, comments, or shares, check out what you can adopt to help boost your […]
Peer-to-Peer equipment rentals have seen rapid growth. As we rent other aspects of our lives such as our homes or cars, the equipment industry has kept up with this boost in peer-to-peer engagement. One of our sister companies, Equipment Trader, featured this rising trend on their blog with What’s the Deal About Peer-to-Peer Equipment Rentals? […]
Posting on social media can be a challenge, especially when trying to find the right balance between posting about your business and posting interesting content for your followers. Sometimes we just need a quick fix, but most of the time we can never find one. Until now. Check out our easy, yet effective way to […]
We’re using this month’s Employee Spotlight to introduce you to Jackie Smith! Jackie works on our Product Development team helping to develop all of our new products! She recently helped create the website for our parent company, Trader Interactive. Let’s hear about her experiences! Tell me a little bit about yourself. When I was 3 […]
The season is finally catching up with all of the change at CWS! With new employees, new strategies and even a new website platform, everything seems to be new at CWS. We’re not done though, as CWS has recently become a member of the new Trader Interactive family. You’ve heard us talk about leaving our […]
The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the […]