Employee Spotlight: Jen Hansen

This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen! ... Continue Reading

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Kickstart Your Commercial Dealership’s Social Pages With Our Content Suggestions!

Do you want to be more active on your dealership’s social pages, but don’t know what to post? Lucky for you, we’ve come up with a lot of suggestions for posts that will help you engage with your followers on social media. We brainstormed and outlined post examples specific to different departments at your dealership, including your parts department, your front desk team, and your sales department. In our guide, you will also find tips to enhancing your social page’s presence without even having to post. Check out these tips by clicking the button below and let us know what you think!... Continue Reading

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The Ultimate Guide To Social Media Image Sizes

Coming up with a social strategy and posting regularly is hard enough! But now you have to remember if a Facebook profile pic is 160 x 160. (Or was it 200 x 200?!) And what image size is ideal for posting on Google+ or LinkedIn? With so many questions and sizes to figure out, we created this guide to help you navigate the seven seas of social media image sizes.... Continue Reading

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It’s OK to Take “No” For An Answer

Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops they will have to jump through for the salesperson to accept “no” for an answer. ... Continue Reading

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Common Mistakes When Following Up On Sales Leads

Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention.  It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them to find you first. Even with all of the positivity inbound marketing and social media brings to your brand, sales representatives are still struggling when it comes to following up on a sales lead. With a new year beginning, do your best to avoid these 5 common mistakes when following up on a lead. ... Continue Reading

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14 Ways to Use Video Marketing

Remember when it was enough to just have a decent-looking website with a few pretty pictures? How times have changed!! Business owners are constantly having to think of new, innovative ideas to grab potential customers attention once they land on their website. This is where video marketing comes into play. Many marketers know that they need videos on their website, but most don’t know where to start. ... Continue Reading

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