Why Use Instagram?

Social MediaInstagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010.  In fact, it is currently the fastest growing social media platform. However, there are very few commercial truck, equipment and/or agricultural businesses using it. That means there is a huge opportunity for your dealership to be one of the firsts in the industry and a step ahead of your competition.... Continue Reading

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What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via Social Media.... Continue Reading

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Keeping Up with Your Industry through Social Media

Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together. Think of old tactics being print publications and traditional mail marketing; new being the obvious, ever-growing, Social Media. Social Media can be used to attract customers, expand markets and inform them of a business’ future developments and strategies.... Continue Reading

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Mudslinging Makes You Dirty

We’re all familiar with the old saying, “If you don’t have something nice to say, don’t say anything at all.” This holds true with what you say about your competition, especially when you’re having a conversation with customers or potential customers. Ethics in sales is extremely important and often-times your word represents your honor. Below are some reasons why it’s not such a good idea to bad mouth your competition:... Continue Reading

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Great Tips and Tactics for Salespeople By Salespeople

We recently came across an article written by New York Times bestselling author and sales guru Jeffrey Gitomer, in which he offered  ‘the best tips and tactics for salespeople, by salespeople.’ Gitomer developed a contest on his Facebook page that would give a prize to the person who sent in the best sales tip and he was blown away with how many responses came in.... Continue Reading

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