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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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New Year, Get Back to Blogging (Because Jogging is Overrated)

There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here.... Continue Reading

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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come up with some good suggestions you can utilize to customize your content marketing for your target audience, allowing you to connect with them on a more personal level.... Continue Reading

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How Do I Get Started With Blogging For My Business?

Now that you know the benefits to having a blog for your business, and some topics that you can start writing about, it’s time to get started. So, where do you start? ... Continue Reading

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What Should I Blog About?

The benefits of blogging for your business are pretty simple: increased website traffic, credibility, leads and customers. All of these things sound great, but now you are stuck wondering, “What should we write about?” Because after all, a great blog is only great if it gets read. ... Continue Reading

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Why Should My Business Have A Blog?

In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. Over the next few weeks, we want to take some time to arm you with all of the information needed to get started with blogging for your business. ... Continue Reading

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5 Common Myths About SEO

With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages.  There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some of the most common misconceptions about SEO are…... Continue Reading

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Five Tips for Your Social Media Spring Cleaning

In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media presence to help your dealership.... Continue Reading

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