Blogging regularly can take a lot of resources. But fortunately there are some great tips and tools to help with it. For Organization: It’s extremely important to stay organized when blogging. Why? You want to make sure that your blog posts are consistent week after week, whether in topic or in frequency. There is one […]
Now that you know the benefits to having a blog for your business, and some topics that you can start writing about, it’s time to get started. So, where do you start? Well, first things first, you need to establish a purpose for your blog. Is it your goal to entertain or to educate? Are […]
The benefits of blogging for your business are pretty simple: increased website traffic, credibility, leads and customers. All of these things sound great, but now you are stuck wondering, “What should we write about?” Because after all, a great blog is only great if it gets read. First, we want to start off by saying […]
In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. […]
With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages. There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some […]
In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media […]
As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances […]
With all this talk about how content marketing is becoming the most important and effective marketing strategy to attracting customers, you may be asking yourself: Where can I get this awesome content? Who can create it for me? Why don’t I have it already? Wait, what exactly IS website content anyway? Website content is the textual […]
As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]