Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of the world. We’ve mentioned Amazon a few times on here, but we think it’s worth noting what they’re up to. They are constantly reinventing their business model, and the customer experience is no exception to this ongoing reinvention. ... Continue Readingby
It’s time to introduce you to our second employee of the quarter, Kim Parrish!
Kim is a Client Services Representative here at CWS. In her role, she guides dealers through the creation of their website, as well as helping them maintain it as changes are needed. Kim was recently awarded Dominion Web Solutions’ Circle of Excellence Award, an award given to customer services professionals nominated for outstanding performance in their role. Kim has done an outstanding job over the past year in working specifically with our clients who are redesigning their websites, she has actually completed more redesigns than any of her other coworkers this year. We are so proud of the hard work she’s put into completing these projects with her dealers and the difference she makes here at CWS. Continue readingby
This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen!
Jen is our Client Services Manager! She oversees several divisions of communication between CWS and our dealers, including their billing, any issues they are having with their website, taking their websites live, and graphic design of the website. Jen was recently awarded Dominion Web Solutions’ coveted Circle of Excellence Award as well as Customer Service Manager of the Year for 2016. We are so proud of these huge accomplishments and for how she leads her team. Continue readingby
What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Readingby
When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Readingby
At some point in our lives, most of us will probably read or write an online review for a business. In fact, studies have shown that 88% of consumers trust online reviews as much as they trust reviews from family or friends. We have already mentioned how to integrate social media and your website and content generation tips to build your online presence, and now that your customers can see you’re active online, you can focus on how you can inspire them to leave reviews.... Continue Readingby
Customers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So what do you do to ensure you maintain a consistent level of customer service throughout the customer’s lifetime with you? And how can you strengthen these relationships to ensure they remain promoters of your business for many years to come? Below are 5 tips to do just that.... Continue Readingby
Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours.... Continue Readingby