Employee Spotlight: Jen Hansen

This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen! ... Continue Reading

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Gravity of a Second

What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing adding either of these to your website, the attention span of online consumers is an important factor to consider when evaluating the value of your content online. After all, the human attention span is now averaging 8 seconds, which is less than the attention span of a goldfish. Content of any kind- whether blog post, social media post, or the ‘about us’ section of your website- must be sensitive to the declining attention span of the average person, as media of all kinds consume and distract our world.... Continue Reading

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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

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4 Ways to Increase Online Reviews For Your Business

At some point in our lives, most of us will probably read or write an online review for a business. In fact, studies have shown that 88% of consumers trust online reviews as much as they trust reviews from family or friends. We have already mentioned how to integrate social media and your website and content generation tips to build your online presence, and now that your customers can see you’re active online, you can focus on how you can inspire them to leave reviews.... Continue Reading

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5 Tips to Strengthen Customer Relationships

Customer RelationshipsCustomers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So what do you do to ensure you maintain a consistent level of customer service throughout the customer’s lifetime with you? And how can you strengthen these relationships to ensure they remain promoters of your business for many years to come? Below are 5 tips to do just that.... Continue Reading

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Taking Your Mobile Presence To The Next Level

Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours.... Continue Reading

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