A few weeks ago, we shared what your consumers want in a loyalty program. Not only can you create value from a loyalty program, but it can help you retain your greatest asset, your current customers! In that post, we also took a look at how buyers are increasingly concerned about their privacy. We’re taking […]
If we were to look between the folds in your wallet, on the keychain in your pocket, and among the apps on your smartphone, it’s likely we would find evidence of your favorite brands, displayed proudly in the form of loyalty cards and accounts. In fact, the average person belongs to roughly 14 rewards programs […]
It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]
For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here […]
Marketing has been morphing for years now, driven by consumer behavioral shifts and advances in technology, and we want to make sure your dealership is up to speed with it all. Until recently, marketing efforts consisted almost entirely of what is called outbound marketing. This is the traditional form of marketing where the company initiates […]
We recently came across an article written by New York Times bestselling author and sales guru Jeffrey Gitomer, in which he offered ‘the best tips and tactics for salespeople, by salespeople.’ Gitomer developed a contest on his Facebook page that would give a prize to the person who sent in the best sales tip and he […]