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3 Tips To Handle Negative Online Reviews

Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be the difference between gaining a new customer and losing one to your competitors. But it doesn’t have to be that way.... Continue Reading

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Start the New Year with a New You!

Welcome 2015! With the start of a new year, many of us are taking the time to set resolutions for personal growth and improvements. But shouldn’t you be doing the same for your dealership and your online presence? The answer is YES!... Continue Reading

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Why Use Twitter?

Social Media, TwitterTwitter is a social tool used to keep followers up to date with short updates, comments, or thoughts in real-time. Being limited to only 140 characters, it is a quick and easy way for people to connect to the world around them everyday. In fact, for most, it is becoming part of their daily routine, which is a great bonus for your dealership.... Continue Reading

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Customer Testimonial

We want to thank Bobcat of Oklahoma City for taking the time to write this great customer service testimonial. Read below to see how our team is helping dealerships just like yours succeed!

Bobcat of Oklahoma City
I wanted to take a moment to let you know how pleased we have been with the service and support we have received from CWS. Our sites are easy to work in and requests are all taken care of in a timely and professional manner. The design process was fun and easy. I worked with Jake for a few years and he was always quick to respond and such a joy to work with. He helped me in so many ways and taught me so much. Although I miss working with Jake, I know he is using his talents and so proud he has moved forward into something I know he will be amazing at.
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Customer Testimonial

“This partnership really makes it effortless from my perspective. One of the big advantages to going with a third party like Equipment Web Services (EWS) is  that it really doesn’t require any internal resources. Instead of worrying about technical details and managing the many brand pieces, I can focus on lead generation and how the site is structured,” Best Line Equipment’s Director of Marketing says. The EWS solution also provides an analytics tool that allows Henry to see the aggregate level of his site’s page views and other standard metrics for websites. “We’ve seen our numbers increase from a user perspective. We generate 5 to 15 leads a day. It’s pretty impressive that new business is coming in through that channel. We now generate a significant amount of business through the website,” he concludes.... Continue Reading

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Follow Up with Your Customers for Increased Insight and Sales Opportunities

When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have.... Continue Reading

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What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via Social Media.... Continue Reading

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