You’ve worked hard to develop your social media following, and now, an upset customer, through a short, 2-sentence complaint, has threatened it. This is common nowadays as social media gives customers an outlet to directly speak with your business when problems arise. But that doesn’t mean you need to be afraid to develop your social strategy and following because now people have another outlet to speak out. Instead, tackle negative feedback head-on!... Continue Readingby
Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be the difference between gaining a new customer and losing one to your competitors. But it doesn’t have to be that way.... Continue Readingby
Twitter is a social tool used to keep followers up to date with short updates, comments, or thoughts in real-time. Being limited to only 140 characters, it is a quick and easy way for people to connect to the world around them everyday. In fact, for most, it is becoming part of their daily routine, which is a great bonus for your dealership.... Continue Readingby
We want to thank Bobcat of Oklahoma City for taking the time to write this great customer service testimonial. Read below to see how our team is helping dealerships just like yours succeed!
I wanted to take a moment to let you know how pleased we have been with the service and support we have received from CWS. Our sites are easy to work in and requests are all taken care of in a timely and professional manner. The design process was fun and easy. I worked with Jake for a few years and he was always quick to respond and such a joy to work with. He helped me in so many ways and taught me so much. Although I miss working with Jake, I know he is using his talents and so proud he has moved forward into something I know he will be amazing at.... Continue Reading
“This partnership really makes it effortless from my perspective. One of the big advantages to going with a third party like Equipment Web Services (EWS) is that it really doesn’t require any internal resources. Instead of worrying about technical details and managing the many brand pieces, I can focus on lead generation and how the site is structured,” Best Line Equipment’s Director of Marketing says. The EWS solution also provides an analytics tool that allows Henry to see the aggregate level of his site’s page views and other standard metrics for websites. “We’ve seen our numbers increase from a user perspective. We generate 5 to 15 leads a day. It’s pretty impressive that new business is coming in through that channel. We now generate a significant amount of business through the website,” he concludes.... Continue Readingby
Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created by being truly authentic and trustworthy. Often times, this is best conveyed via Social Media.... Continue Readingby