Optimize Your Emails for Mobile Devices

65% of emails are opened on a mobile deviceWe are in the middle of a mobile takeover. Especially when it comes to emails. In fact, did you know that 65% of emails are opened on a mobile device? This means that as a business, you need to place high priority on optimizing your emails to continue engaging those on the go or risk losing out on a significant amount of opportunities.... Continue Reading

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Things to Consider When Choosing a Website Vendor for Your Dealership

You're Choosing A Partner to Help You-2In a world where online marketing is everywhere and everyone seems to have the “secret sauce” in achieving online success, choosing a website vendor can feel extremely overwhelming. But, it doesn’t have to be – just as you would vet out a new partnership for your business, there are some questions you should ask your vendor before committing to the relationship.... Continue Reading

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Create Captivating Email Subject Lines

Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read more?... Continue Reading

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Best Practices for Email Marketing

Email MarketingWith over 122 billion (yes, BILLION!) emails being sent per hour, it can be quite challenging for businesses to get seen in a recipient’s crowded inbox. But fear of getting lost in crowded inboxes doesn’t mean you should throw in the towel with creating an email marketing campaign. In fact, for every $1 spent on email marketing, the average return is $44.25, making email campaigns quite effective.... Continue Reading

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Create Great ‘About Us’ Content

Create Great About Us ContentDid you know that the About Us section gets some of the most traffic on your website? Typically, when a visitor comes to your website, they will reach your About Us page within 3-4 clicks. Therefore, it’s important to take advantage of this portion of your site, as it can help you reinforce why a potential customer should do business with you.... Continue Reading

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Create A Killer Homepage

Your homepage serves as your dealership’s first impression to all website visitors. Therefore, it is considered one of the most important pages on your website. Because after all, you don’t get a second chance to make a great first impression. Right?... Continue Reading

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Taking Your Mobile Presence To The Next Level

Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours.... Continue Reading

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3 Tips To Handle Negative Online Reviews

Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be the difference between gaining a new customer and losing one to your competitors. But it doesn’t have to be that way.... Continue Reading

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Why Being Mobile Is Crucial To Your Dealership’s Success

Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just access the internet. They are checking social media, reading emails and even making purchases. If your dealership isn’t thinking about how to attract these mobile visitors, you’re missing out.... Continue Reading

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