A recent survey released by Farm Equipment Magazine is being described as the first of its kind and it highlights one of our favorite topics – Dealer Marketing! The goal of this survey was to help farm equipment dealers in the United States benchmark how they’re allocating their marketing dollars compared to other industries at […]
Creating social media business pages is an important element of your business in this current day and age, however, oftentimes dealers have trouble grappling with what the return on investment is with social media. If this is you, then Total Landscape Care says you might be taking the wrong approach to social media marketing as […]
Copy is king when it comes to connecting with your target customer, whether you realize it or not! Have you ever been searching for a particular service or product online, find a website, but can’t seem to tell whether the business has what you’re looking for? Isn’t that frustrating? Does it make you less inclined […]
We introduced the concept of video marketing for the first time in 2016, and then again in our recent blog post on the declining consumer attention online. Since discussing the importance of creating attractive content that grabs consumers attention, we have resolved that video marketing is an excellent tool to stimulate reach and engagement this […]
Did you know that over 91% of brands use 2 or more social media channels for their business? More and more business are signing up for multiple social channels in order to reach more followers and share the right content in the best way possible. While it is unlikely your business is only present on […]
In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. So, now that we are aware of what a micro-moment is, now what? First, […]
Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake. While marketers appreciate the overall value of […]
Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens […]
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And […]