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Email Marketing Tips

On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your email marketing efforts. ... Continue Reading

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3 Fresh Ways to Grow Your Email List

As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances of email marketing success.  60% of marketers believe email marketing produces positive ROI, so growing your subscriber list is a key factor in maintaining a strong email marketing presence. Your marketing database degrades by about 22.5% every year and decay occurs for many reasons, which means it’s important that you continue to grow your list, or start creating a list if you haven’t already. Remember, the quality of your list directly affects the results of your email campaign.... Continue Reading

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Optimize Your Emails for Mobile Devices

65% of emails are opened on a mobile deviceWe are in the middle of a mobile takeover. Especially when it comes to emails. In fact, did you know that 65% of emails are opened on a mobile device? This means that as a business, you need to place high priority on optimizing your emails to continue engaging those on the go or risk losing out on a significant amount of opportunities.... Continue Reading

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Create Captivating Email Subject Lines

Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read more?... Continue Reading

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Best Practices for Email Marketing

Email MarketingWith over 122 billion (yes, BILLION!) emails being sent per hour, it can be quite challenging for businesses to get seen in a recipient’s crowded inbox. But fear of getting lost in crowded inboxes doesn’t mean you should throw in the towel with creating an email marketing campaign. In fact, for every $1 spent on email marketing, the average return is $44.25, making email campaigns quite effective.... Continue Reading

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