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Step Two: Sending Out A “Just Checking In” Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. ... Continue Reading

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How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you how. The purpose of an inactive email campaign is to strategically re-engage with inactive users, therefore for the month of September, we will be posting a guide on how to successfully do just that. So stay tuned, it’s time for your emails to be neglected no longer.... Continue Reading

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Powerful Persuasion Tips for Email Marketing

Communication is the backbone of sales and marketing, especially when it comes to selling your product and/or service to a prospective customer. To successfully close deals, provide value and explain your products, you must rely on your ability to express yourself clearly and persuasively. Especially when it comes to email marketing, as you have a small window of opportunity to catch your audience’s attention and get them to take action. In order for your emails to pack the most punch, try using some of these techniques:  ... Continue Reading

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Email Marketing Tips

On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your email marketing efforts. ... Continue Reading

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How to Prioritize Sales Leads

When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What if another lead that they put on the back burner could prove to be better? How should they decide which comes first, second or even third? ... Continue Reading

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