Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]
It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]
Hello again. Last week we talked about sending out your “just checking in” email, and this week we will be discussing what to do with the feedback you receive. So, here we go with step three of your inactive email marketing campaign! Once you have sent out your “just checking in” email, it’s time to […]
Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]
Welcome back! Hopefully you’ve done your homework and checked out our email marketing post. If not, head on over there first for great tips about email marketing. Before we discuss how to organize your inactive users, it’s crucial for you to realize just how important determining your inactive user list is. First, It helps you […]
We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you […]
Communication is the backbone of sales and marketing, especially when it comes to selling your product and/or service to a prospective customer. To successfully close deals, provide value and explain your products, you must rely on your ability to express yourself clearly and persuasively. Especially when it comes to email marketing, as you have a […]
On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your […]
When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What […]
Did you know that 122,500,453,020 emails are sent every hour? With that many emails, how savvy do you think you have to be in order to see a boost in your email marketing campaign success? Getting noticed in a crowded inbox is one of the main struggles for email marketers, but fortunately, below we have […]