Facebook Pages Update: Response Time

Facebook is taking another step to help improve customer service through business pages: Response Time. Pages that have allowed people to contact the Page will soon be able to promote how quickly they are responding to customer questions. With this change, Page admins will see a response rate and response time when they log into the page, and if the rate is high, this measurement will also appear to Page visitors via an icon below the cover photos.... Continue Reading

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Latest Facebook Algorithm Update: Lingering

Facebook announced last month that it will now take into consideration how long a user spends on a particular story. In the past, likes, comments and shares were the main factors in their News Feed algorithm. And although these still play a major role in whether or not your post will appear in News Feeds, Facebook recognized that by spending time on a particular post also shows interest.... Continue Reading

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What Not To Do On Facebook

By now, you probably got the hint that we highly recommend your dealership having a presence on Facebook. Many feel that searching for a business on Facebook and learning they don’t have a Facebook page, would be like searching for a business on Google and not finding a website: It just shouldn’t happen. As much as you want your business to have a presence on search engines, you should also want to have a presence on Facebook. After all, using Facebook for your business allows for customers to interact with your business in a new, more personal way, and increases the likelihood of a customer making a purchase. In fact, a business’s Facebook fans will purchase 35% more than a typical customer.... Continue Reading

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Facebook Ads Update: Now Easier To Reach Your Dealership

Last month we introduced to you the topic of Facebook Advertising and whether or not it’s something your dealership should consider trying. We know that Facebook ads are very effective at reaching target audiences, as our results from running them have been great. But now, Facebook is making it even easier for customers and prospects to contact you, making this advertising option a must for your dealership.... Continue Reading

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Get to Know Visually Stunning Content, Pt. 1

Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?... Continue Reading

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Common Facebook Questions Answered: Should I Try Facebook Advertising?

Should I Try Facebook Advertising?We receive this question quite a lot, so we thought, “Let’s tell them what we think!” Hence why we decided to address this on our blog. But the answer to this question is tricky, so bear with us as we talk through our thoughts on the matter.... Continue Reading

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Five Tips for Your Social Media Spring Cleaning

In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media presence to help your dealership.... Continue Reading

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Common Facebook Questions Answered: Should I Buy Facebook Likes?

Facebook, Buying LikesFacebook has evolved over the years into a great marketing tool for businesses. However, as it changes, new questions come up for those of us using the platform to grow our Facebook presence and continue to engage with our customers. In this article, and subsequent articles around this topic, we hope to educate you on some commonly asked questions that we receive from dealers as it pertains to using Facebook as an extension of their online marketing efforts.... Continue Reading

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