Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]
Marketing has been morphing for years now, driven by consumer behavioral shifts and advances in technology, and we want to make sure your dealership is up to speed with it all. Until recently, marketing efforts consisted almost entirely of what is called outbound marketing. This is the traditional form of marketing where the company initiates […]
It’s a new year, and what a better way to start off 2014 than a trip to the AED Summit and CONDEX Convention in Houston, Texas! The AED Summit is a great opportunity to for equipment distributors all over the country to come together and learn about new products and opportunities within the industry. AED […]
It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself: Has […]
Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was […]