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Mobile Marketing: Micro-Moments Captured

In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. ... Continue Reading

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Mobile Marketing: Micro-Moments Defined

Buzz about mobile continues to increase as businesses, social platforms, and even search engines focus on the growth and ease of its use. Hopefully, after our last post on the importance of being mobile, we’ve convinced you that not having a mobile website nowadays is a huge mistake.... Continue Reading

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Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

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Driven by Data: Collection

In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we refocus and re-strategize. In this post we will be covering where to find data, in the next post we will talk about what to do with your findings!... Continue Reading

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