SEO Tip of the Month!

Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your business. Keeping a Google Dashboard can be a “one stop shop” for all of your Google related profiles such as Google+, Maps, YouTube and will let you set up a free Google alert which will email you when your site has been mentioned anywhere on the web. Whether you find good or bad posts listed about your business, take action to thank the reviewer for positive comments or address concerns and provide resolution for negative feedback.... Continue Reading

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SEO Tip of the Month

 It may sound like common sense, but people searching for your business on the internet locally are going to convert to a sale faster than someone searching across the country.  Take advantage of these high conversion searches and expand your presence locally online.  Here are a few tips to think of:... Continue Reading

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How Google Alerts Can Help Generate Blog Content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog.... Continue Reading

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SEO Tip: Google +

If you haven’t checked out Google’s new social networking platform you need to! Receiving 20 million visitors during its first 21 weeks, Google+ takes advantage of the increasing amount of people connecting online and brings real-life sharing to the web. In development right now is Google+ business profiles – a way for businesses to get in on the new wave. It’s not ready yet to promote your business, but as soon as it is we will be sure to give you tips on how to optimize your exposure. In the mean time, make sure you get familiar with the new platform (https://plus.google.com) with the following features:... Continue Reading

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Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click.... Continue Reading

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Google’s Newest Addition to Social Search

Often when you are looking for a new product or service you may seek out the advice of your friends, family, colleagues or other close sources who may have also tried that product or service. Their recommendations can have a tremendous influence on whether you decide to try it or not. Google has taken this train of thought into their search results with their new feature called, +1.... Continue Reading

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